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Privacy Policy

Last Updated: September 17, 2026

Effective Date: September 17, 2026

1. Who We Are

This Privacy Policy explains how the Kipply app for iPhone and iPad ("Kipply" or the "App") handles your data. Kipply is developed and provided by Cirjan Darius ("we", "us" or "our"), who is the data controller for the personal data described here. You can reach us at iosallapps@icloud.com.

Kipply has no account and no sign-in, and we run no servers of our own. The App does include services from Google, RevenueCat and Apple, and this policy sets out what each of them receives, why, and how you can control it.

2. Privacy at a Glance

  • Your photos and videos never leave your device. Scanning, comparing and deleting all happen on your iPhone or iPad.
  • Ads: the free version shows ads from Google AdMob. Kipply Pro subscribers get no ads, and no ad requests are made for them.
  • Analytics and diagnostics: Google Firebase measures how the App is used, reports crashes and performance problems, and delivers the App's settings.
  • Subscriptions: Apple processes payments, and RevenueCat tells the App whether Kipply Pro is active.
  • Your choices: where the law requires consent, for example in the European Economic Area and the United Kingdom, ads and analytics wait for your answer in Google's consent form. The advertising identifier is used only if you allow tracking when iOS asks.
  • We never ask for your name or email address, and we do not sell your personal information.

3. Your Photos and Videos

3.1 Why Kipply Needs Access

Kipply needs access to your Photos library to show you your photos and videos and help you clean them up. You can give full or limited access, and you can change or remove it at any time in the iOS Settings app, under Kipply, Photos. Without access, Kipply cannot work.

3.2 What Happens on Your Device

  • Kipply reads your photos and videos, and details stored with them such as the date, size, type and any location your camera recorded, to show them to you and to find duplicates, similar shots, screenshots, blurry photos and videos.
  • To compare photos and suggest the best shot in a group, Kipply calculates small image fingerprints and measurements such as sharpness and how many faces or animals appear in a photo. It does not recognise who anyone is.
  • These results, and the thumbnails Kipply creates, are stored on your device only.
  • Kipply has no feature that uploads your photos, videos, image fingerprints or scan results, and none of the services described in section 5 receive them. Ads are never chosen using your photos.
  • A location saved in a photo is only shown to you. Kipply never asks for your device's location.

3.3 Deleting Photos and Videos

Items you choose to delete first go to the Deleted tab and stay in your Photos library. When you confirm, iOS asks for your permission and moves them to the Recently Deleted album in the Photos app, where Apple normally keeps them for 30 days. If you use iCloud Photos, Apple applies the deletion to your other devices through iCloud, not through us.

3.4 Sharing

If you tap Share on a photo or on a statistics card, the iOS share sheet sends it only to the app or person you choose. Kipply does not receive a copy.

4. Data Stored Only on Your Device

Kipply keeps the following on your device, and we have no access to it there:

  • Your review history, meaning which items you kept or marked for deletion, and the list of items in the Deleted tab
  • Your statistics, including your daily activity for the past year, and your streak, XP, level and challenges
  • Smart Clean scan results, image fingerprints, analysis results and thumbnails
  • Your preferences, such as notification and haptic settings, and the consent choices you made in Google's consent form
  • The free daily swipe counter, which is kept in the iOS Keychain so that the daily limit still applies after a reinstall. It holds only counts and a date.

None of this is sent to us. Google Analytics receives only the usage events and running totals described in section 5.2, and Google AdMob receives the answer you gave in Google's consent form with each ad request. This data can also be included in your iCloud or computer backup of your device, which Apple's own privacy policy covers.

5. Data Collected by the Services in Kipply

The services below receive data directly from the App. They never receive your photos, videos, image fingerprints, scan results or photo locations, and none of them receive your name, email address or contacts.

5.1 Advertising: Google AdMob

The free version of Kipply shows full-screen ads served by Google AdMob. Google receives:

  • Your IP address, from which Google can estimate your approximate location, such as your country or city
  • Device and app information, such as device model, iOS version, language and app version
  • Ad requests and interactions, such as which ads were shown and whether you tapped them
  • Your device's advertising identifier (IDFA), only if you allow tracking when iOS asks (see section 7)

Google uses this to serve ads, measure how they perform, prevent fraud and, where you have allowed it, show ads based on your interests.

When: Kipply requests no ads until Google's consent form has been answered, where one is required, and until you have answered the iOS tracking prompt. If you subscribe to Kipply Pro, Kipply stops requesting ads, and the ad service is not started when you open the App later.

Personalization: where consent is required and you have not agreed to personalized ads, Kipply asks Google for non-personalized ads. Anywhere in the world, if you do not allow tracking, the advertising identifier is not available and ads are not based on tracking you across other companies' apps and websites. Google may still use contextual information, such as the app the ad appears in and your approximate location.

Kipply also supports Apple's SKAdNetwork, which lets an advertiser learn that an install came from an ad without identifying you.

Google's privacy policy applies to the data it receives: policies.google.com/privacy. How Google uses data from apps that use its services is explained at policies.google.com/technologies/partner-sites.

5.2 Usage Analytics: Google Analytics for Firebase

Google Analytics for Firebase receives:

  • Events describing how the App is used, for example which tabs and screens you open, onboarding steps, swipes and deletions (as counts, media type and storage freed), Smart Clean scans, subscription screens, purchases, restores, and your answers to permission prompts
  • Running totals, such as how many photos you have reviewed and cleaned and how much storage you have freed, and whether you use the free version or Kipply Pro
  • A random identifier for this installation of the App, the identifier iOS gives to apps from the same developer (IDFV), device and app information, and your IP address, from which Google estimates your approximate location

We use this to understand which features work, fix what does not, and see whether Kipply Pro and our marketing are working.

When: analytics stays switched off until Kipply knows whether consent is needed for you. Where consent is required, it is switched on only if you agree in Google's consent form to information being stored and accessed on your device. Elsewhere, it is switched on once Google has confirmed that no consent is needed.

Advertising signals: only if you allow tracking, Google Analytics may also use your advertising identifier and share measurement data with Google's advertising services. If you do not allow tracking, Kipply tells Google Analytics that these advertising uses are not permitted.

5.3 Crash Reports and Performance: Firebase Crashlytics and Firebase Performance Monitoring

  • Firebase Crashlytics receives a report when the App crashes: the technical details of the crash, device model, iOS version, app version, device state such as free memory and storage, and a random installation identifier. If analytics is switched on, the report also includes the most recent analytics events.
  • Firebase Performance Monitoring receives technical measurements such as how long the App takes to start, how smoothly screens draw, and how long the App's network requests take and whether they succeed, together with device and app information, a random installation identifier, and your IP address, which is used to work out your country.

These two services are not controlled by the consent form. They run so that we can find and fix crashes and slowdowns, and they contain nothing from your photo library.

5.4 App Settings: Firebase Remote Config

Kipply downloads some of its settings from Firebase Remote Config, for example switches for new features and the free version's limits. The request includes a random installation identifier, the app version, your device language, country and time zone, and your IP address, and it can include the analytics totals described in section 5.2.

Firebase is provided by Google. More about how Firebase handles data is at firebase.google.com/support/privacy.

5.5 Subscriptions: Apple and RevenueCat

Kipply Pro is an auto-renewing subscription sold through the App Store. Apple processes your payment, and your payment details never reach us or RevenueCat. RevenueCat receives:

  • A random, anonymous user identifier that RevenueCat creates for this installation
  • Your App Store purchase information, such as which plan you bought, purchase and expiry dates, whether you are in a free trial, the price and currency, and whether the subscription will renew
  • Device and app information, such as iOS version, app version, language and App Store country, and your IP address

We use this to know whether Kipply Pro is active, to restore your purchases, to check whether you can start a free trial, and to see how subscriptions are doing. RevenueCat does not receive your advertising identifier. RevenueCat's privacy policy is at revenuecat.com/privacy, and Apple's is at apple.com/legal/privacy.

5.6 Emails You Send Us

If you email us, we receive your email address and whatever you write, and we use them only to answer you.

6. Legal Basis for Processing (GDPR)

If you are in the European Economic Area, the United Kingdom or Switzerland, we rely on these legal bases:

  • Consent for advertising (including personalized ads), for Google Analytics, and for tracking through your advertising identifier. You give it in Google's consent form and in the iOS tracking prompt, and you can withdraw it at any time, as described in section 12.2. Withdrawing consent does not affect processing that took place before.
  • Contract for processing your purchase and subscription status through Apple and RevenueCat, which is needed to provide the Kipply Pro subscription you bought.
  • Legitimate interests for crash reports, performance measurements and app settings (sections 5.3 and 5.4), which we need to keep Kipply working reliably, and for answering your emails. You can object to this processing by contacting us.

7. Tracking and App Tracking Transparency

  • During onboarding, after Google's consent form if one is shown, iOS asks whether Kipply may track you across other companies' apps and websites.
  • If you allow tracking, your advertising identifier is available to Google AdMob and Google Analytics for personalized ads and ad measurement, as described in sections 5.1 and 5.2, and still subject to your choices in Google's consent form where one applies.
  • If you ask Kipply not to track, the advertising identifier is not used, and Kipply tells Google Analytics that advertising uses of your data are not permitted.
  • No ad is requested until you have answered the prompt.
  • You can change your answer at any time in the iOS Settings app, under Privacy & Security, Tracking. Kipply applies the change the next time you open it.

8. Notifications

If you allow notifications, Kipply schedules them on your device: daily reminders, challenge and storage milestones, and reminders about a free trial. They are local notifications. Kipply uses no push notification service, and nothing about your notifications is sent to us or to anyone else. You can turn them off in Kipply's Settings, under Notifications, or in the iOS Settings app.

9. Children's Privacy

Kipply is not directed to children under the age of 13, and you must be at least 13 to use it, as our Terms of Service say. We do not knowingly collect personal data from children under 13. If you believe a child under 13 has used Kipply and data about them has been collected, please contact us at iosallapps@icloud.com and we will help have it deleted.

10. International Data Transfers

Google and RevenueCat process data in the United States and in other countries. When data from the European Economic Area, the United Kingdom or Switzerland is transferred to a country without an adequacy decision, these companies protect it with safeguards recognised under GDPR, such as the EU-U.S. Data Privacy Framework or the European Commission's Standard Contractual Clauses.

11. How Long Data Is Kept

  • Data on your device stays until you delete it. Reset Statistics in Kipply's Settings clears your statistics, and deleting the App removes Kipply's data from your device. The only exception is the daily swipe counter in the iOS Keychain, which iOS can keep after the App is deleted.
  • Google Analytics keeps event data for the retention period set in our account, which is never more than 14 months. Reports that only show totals and do not identify anyone may be kept longer.
  • Firebase Crashlytics keeps crash reports and their identifiers for 90 days.
  • Firebase Performance Monitoring keeps performance data linked to an IP address for 30 days, and other performance data for 60 days.
  • Firebase Remote Config and Google AdMob keep data for the periods set out in Firebase's privacy information and Google's privacy policy, linked in section 5.
  • RevenueCat keeps subscription records for as long as they are needed to provide Kipply Pro and to meet accounting and legal obligations.
  • Emails are kept for as long as needed to answer you and follow up, and then deleted.

12. Your Rights and Choices

12.1 Your Rights

Depending on where you live, you have the right to access, correct and delete your personal data, to restrict or object to its processing, to data portability, and to withdraw consent at any time. If you are in the European Economic Area or the United Kingdom, you can also complain to a data protection authority, for example in the country where you live or, in Romania, the ANSPDCP at dataprotection.ro. We would appreciate the chance to help first.

12.2 Controls in Kipply and iOS

  • Consent form: if your region requires it, you can reopen Google's consent form at any time in Kipply's Settings, under Legal, Ad Privacy Settings.
  • Tracking: iOS Settings, under Privacy & Security, Tracking.
  • Photos: change or remove access in iOS Settings, under Kipply, Photos.
  • Notifications: Kipply's Settings, under Notifications, or iOS Settings.
  • Statistics: Reset Statistics in Kipply's Settings, under Data.
  • Everything on your device: delete the App. This removes everything except the daily swipe counter described in section 11. Your photos stay in your Photos library, and a Kipply Pro subscription is not cancelled.

12.3 Requests About Data Held by the Services

Because Kipply has no accounts, the data held by Google and RevenueCat is linked to random identifiers rather than to your name or email address, so we often cannot tell which records are yours. Email us at iosallapps@icloud.com and we will do what we can:

We answer privacy requests within one month.

12.4 California Residents

We do not sell personal information for money. If you allow tracking, the advertising identifier and ad data that Google receives may count as "sharing" personal information for cross-context behavioral advertising under California law. You can stop this at any time by not allowing tracking in iOS Settings, under Privacy & Security, Tracking. We do not use sensitive personal information, and you have the right to know about and delete your personal information and not to be treated differently for using these rights.

13. Security

Your photos stay on your device, protected by iOS app sandboxing, device encryption and Apple's photo permissions. The services in section 5 send data over encrypted connections. No method of storing or sending data is completely secure, but we choose established providers and share only what is described in this policy. We recommend protecting your device with a passcode.

14. Changes to This Privacy Policy

We will update this policy when Kipply or the services it uses change. When we do:

  • We will update the "Last Updated" date at the top of this policy
  • If a change materially affects you, we will tell you in the App or in the App Store update notes before it takes effect
  • If a change requires your consent, we will ask for it
  • The current policy is always at https://kipplyapp.com/privacy.html

15. Contact Us

If you have any questions or requests about this Privacy Policy or how Kipply handles your data, please contact us:

Developer and data controller: Cirjan Darius
Email: iosallapps@icloud.com
Website: https://kipplyapp.com
Support Page: https://kipplyapp.com/support.html

We aim to reply within 7 business days.

Your Privacy Matters.
We believe your photos are yours, and they stay on your device.